Who We Are
CleanPlate is an Australian health information service focused on balanced nutrition, physical activity and healthy lifestyle education. We were established to provide a trustworthy alternative to the sensationalised, commercially biased health content that dominates the internet.
Our team consists of professionals with verified qualifications in nutrition science, exercise physiology and health communication. We translate complex research into clear, practical guidance Australians can use to make informed decisions.
Our Expertise
Content on CleanPlate is developed and reviewed by individuals holding:
- Accredited Practising Dietitian (APD) credentials — registered with Dietitians Australia
- Accredited Exercise Physiologist (AEP) credentials — registered with Exercise and Sports Science Australia (ESSA)
- Health communication experience — translating peer-reviewed research for general audiences while preserving scientific accuracy
Our editorial process cross-references content against the Australian Dietary Guidelines, Australian Physical Activity and Sedentary Behaviour Guidelines, and peer-reviewed literature. Content is updated when significant new evidence is published.
Our Principles
Evidence Over Opinion
Every claim is grounded in published research or recognised professional guidelines. Where evidence is emerging or inconclusive, we state so explicitly. Opinion is never presented as established fact.
Full Transparency
We clearly distinguish established consensus from emerging findings and practical suggestions. Limitations are openly acknowledged. We carry no hidden commercial agendas.
No Miracle Claims
We never promise guaranteed weight loss, muscle gain or specific health outcomes. Results depend on genetics, adherence, medical history, lifestyle and other individual factors.
Commercial Independence
Content is free from undisclosed sponsorship, hidden advertising or product placement. We do not promote specific brands. Any commercial relationship is clearly disclosed.
Respectful Communication
No shame-based messaging, fear tactics, body-negative language or emotional manipulation. We inform and empower — we do not create anxiety.
Professional Referral
We consistently advise readers to consult accredited dietitians, exercise physiologists or their GP before making significant changes to diet or exercise habits.
Content Standards
- Accuracy: Claims supported by peer-reviewed evidence, government authorities or professional bodies.
- Clarity: Plain English accessible to a general Australian audience. Technical terms defined when used.
- Balance: Multiple perspectives presented where scientific debate exists; uncertainty highlighted.
- Currency: Periodic review; updates when significant new evidence emerges.
- Ethical compliance: Meets Australian advertising standards and Google Ads policies — no misleading claims, deceptive practices or discriminatory content.
What We Are Not
- Not a medical service. Our content does not diagnose, treat or manage conditions.
- Not a replacement for professional consultation. We encourage readers to consult qualified practitioners.
- Not a supplement or product seller. We do not sell supplements, proprietary meal plans or exclusive programmes.
- Not a pressure-based marketer. No countdown timers, fake scarcity, inflated testimonials or manipulative tactics.
Get in Touch
Questions, consultation requests or feedback? Visit our contact form on the homepage. We respond within two business days.